The 2025 Southern China Book Fair, under the annual theme "Bay Area Book Festival · Discover the World · Share the Future," opened on August 15 and will run until August 19.

On August 15, the International Pavilion of the 2025 Southern China Book Fair made its official debut.

This year's Book Fair featured a specially established International Cultural Hall under the theme "Read the World", bringing together cultural highlights from Southeast Asia, Europe, the Arab countries, Central Asia, and more.

American author Wendelin Van Draanen delivered a representative speech, and the live performance of the "24 Festive Drums" brought the opening atmosphere of the International Pavilion to its climax.

Many of the books exhibited in the International Cultural Hall have not been published in simplified Chinese on the Chinese mainland before, making their first appearance at the Southern China Book Fair for mainland readers.

Discover Vietnam & Southeast Asia at the 2025 Southern China Book Fair

As the Guest of Honour, Vietnam Pavilion, co-organized by South under the Nanfang Media Group, shines with its rich heritage—explore over 100 publications, traditional Áo Dài, and delicious culinary treats like Bánh Mì. Discover stunning artworks, including the "painting within painting" embroidery that showcases the friendship between China and Vietnam.

Next, step into the Southeast Asian Pavilion, also co-organized by South under the Nanfang Media Group, featuring around 140 selected books from Singapore, Malaysia, Thailand, Indonesia, and more. Don't miss the 24 Festive Drums, a vibrant performance representing Malaysia’s national intangible cultural heritage.

The fair is more than a gathering of books—it's a celebration of global cultures, traditions, and ideas. Come join us and experience the world right here in Guangzhou!