In 2025, Guangdong exported over 200 billion yuan worth of textiles and garments to the world. Meanwhile, Guangzhou's clothing, footwear and bag wholesale center is now entering one of the busiest periods of the year. What exactly are overseas buyers choosing, and why do they keep coming back?

Welcome to Guangda Trade City in Guangzhou, one of China's leading hubs for apparel exports. From winter wear for children and teens to jeans, T-shirts and newborn baby outfits, buyers from Africa, the Middle East and beyond are sourcing the latest collections here.

Austine, a Nigerian shop owner who sells around 10,000 pieces a month, regards Guangzhou as a business hub. For him, the city offers good quality, competitive prices, and endless choice. Buyers give the same answers to why they come to Guangzhou: fashion, flexibility, and factories all in one place.

Currently, the "Guangdong Goods Global Reach" spring promotional campaign is promoting the province's high-quality products as part of a comprehensive year-long global initiative.