The Canton Fair is one of the world's largest trade shows, attracting thousands of international buyers to Guangzhou each year. For many attendees, however, the experience goes beyond business; it encompasses the moments, impressions, and stories they bring home.
In this video, buyers were invited to share two photos from their journey: one to show their boss or colleagues, and another to share with their family. The concept was simple yet revealing—what does the Canton Fair look like through the eyes of those experiencing it firsthand?
The video highlights the dual nature of the trip: professional on one hand, personal on the other. It captures the essence of the fair not only as a platform for global trade but also as a window into Chinese culture, local life, and unexpected discoveries. Whether it's a photo of a handshake sealing a deal or a sunset along the Pearl River, each image tells a story of connection—across borders, industries, and people.
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