An online opening ceremony is held on Thursday to kick off a three-week online shopping event spanning the Guangdong-Hong Kong-Macao Greater Bay Area.

The event, designed to bolster emotional and commercial ties, will involve more than 298,000 brands and 13 million items.

Consumers will enjoy discounts and other preferential policies while choosing from a variety of products, including food, cosmetics and home appliances.

The event is guided by the Ministry of Commerce, the provincial government of Guangdong and the liaison offices of the central government in the Hong Kong and Macao special administrative regions.