Phillipa Harrison, head of the Australian Tourism Bureau, paid visit to China on March 1, with Guangzhou as her first stop.
Over the next two days, Harrison and her colleagues continued to Beijing and Shanghai to visit major airlines, travel agencies, and important tourism partners in China. All of this was done in order to jointly promote the recovery of China-Australia tourism.
China is Australia's largest source of tourists, with 1.44 million Chinese tourists visiting Australia in 2019, accounting for 15 percent of all international arrivals in Australia. Chinese tourists also had the largest global spending total, amounting to $8.37 billion. Since the resumption of outbound tourism in China in January this year, China-Australia flights have also been gradually restored to previous numbers. For example, China Southern Airlines has resumed two daily routes from Guangzhou to Melbourne and Sydney.
Harrison's main task on this trip is to convey that Australia will continue to welcome Chinese tourists warmly. This trip also strengthened the cooperation between Australia and major airlines, travel agencies, and important tourism partners in China, which will significantly promote the recovery of China-Australia tourism. Among the first batch of Chinese tourists, students and business travelers make up a large portion, followed by Chinese visitors going to Australia to visit family. In the next few months, it is expected that leisure tourism to Australia will rise.
The return of the Chinese market is of great significance to the Australian tourism industry. It not only provides a pillar for Australia's economic development but also benefits the friendly exchanges between the two countries. Harrison expressed that the entire Australian tourism industry is very excited about the return of Chinese tourists and expressed Australia's anticipation for their return.
Phillipa Harrison, the head of the Australian Tourism Bureau. [Photo/Yangcheng Evening News]
Broome, Western Australia. [Photo/Yangcheng Evening News]
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